Saturday, March 28, 2009

Scratch People Where They Itch


Why do we fail? Why don't we get the results we want so badly? What are we doing wrong?

I believe the reason is that in order to earn the right to be heard, you must meet the needs of the people.

Let's play a game real quick. Hold both of your hands about one inch in front of your eyes, not much further out than the end of your nose. Keep your eyes open and your hands there for about 5 seconds. What did you see? Not much, right? For the most part, your vision was blocked.

For someone that is lacking food or basic medical attention for someone they love, those problems are just like your hands in front of your eyes. It is all they can see. It doesn't matter how eloquent you are or how convincing you can be that God cares, they can't see it. All they can see are the problems right in front of their eyes, and the more you talk about how God cares about their problems, the more clueless they think you are.

Until you help them with the problem, most will not hear you. Until you begin to address the problems in front of their eyes, you won't earn the right to be heard.

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